Rewards for Life becomes H&B&Me
At Holland & Barrett, we’re always looking for ways to better support your body and your everyday wellness routine. We’ve listened carefully to your feedback, and we’ve made your journey feel simpler, more flexible, and a bit more rewarding along the way.
From 2 February 2026, we’ve introduced some exciting changes to our loyalty programme and given it a fresh new name — H&B&Me.
We shared all the details earlier in the year, but here’s a helpful reminder of what’s new and what it means for you and your routine.
Q) What’s changed and what’s stayed the same?
We’ve kept points at the heart of the programme, but made them easier to use whenever your body needs a little boost. We’ve also added more ways to earn along the way.
Here’s a quick comparison:
Before (pre-Feb ’26)
- Spending points: Quarterly vouchers
- Points value: 4 points for every £1/€1 spent
- Flexibility: Set voucher value to spend in one transaction
- Welcome bonus: 300 points
- Earning points: Earn points by spending
Now (from Feb ’26)
- Spending points: Vouchers are no longer issued, points are ready to use instantly (in 50p/50c increments)
- Points value: No change, still 4 points for every £1/€1 spent
- Flexibility: Use your points whenever it suits you, across multiple shops, in 50-point (50p/50c) steps
- Welcome bonus: 300 points on your first purchase as a H&B&Me member
- Earning points: More ways to earn points, not just through shopping
Q) Has the name changed?
Yes, Rewards for Life is now H&B&Me.
This change comes from listening to what you told us. You wanted more control, quicker access to your points, and a simpler way to use them to support your body day to day.
The new name reflects a more personal approach, one that fits more naturally into your routine and how you look after yourself.
Q) What did I need to do?
Nothing at all.
If you were already a member, everything has moved across automatically, including your points. No extra steps, no disruption to your routine.
We’ll keep you updated through the app and by email, so you can easily keep track of your points and make the most of them when it suits you.
Q) Do I still receive a voucher?
No, vouchers are no longer part of the programme.
Your points are now ready to use as soon as you earn them, so you can support your body when it needs it, rather than waiting for a set moment.
- Points can be spent as soon as you have at least 50
- Every 50 points = 50p/50c off your shop
- Use them online, in store, via the app, or at self-checkout
- You choose how many to use
For example, if you have 452 points, you can use 200 (£2.00/€2.00 off) and keep the rest for another time.
Q) How do I know how many points I’ve earned?
You can check your points balance anytime in the H&B App or your online account.
If you’d rather keep things simple, you can also check and use your points in store. Your balance will be printed on your receipt, and a store colleague can help if needed.
Q) Do my points expire?
Yes, your points will expire if you haven’t shopped with us in the last 12 months.
To keep them active, simply shop with us once a year, whether that’s online, in store, or through the app. It’s an easy way to keep your wellness routine ticking over.
You can always check your balance and expiry date in the app or your online account.
Q) Do I still receive a paper voucher in the post?
No, paper vouchers are no longer sent.
Because your points are ready to use at any time, everything is now designed to be quicker and easier to manage digitally.
If you prefer not to use digital options, our store colleagues are always there to help you use your points at the till.
Q) How do I download the H&B app?
Your points are always available digitally, and managing and spending them through the app or website is quick and easy.
You can download the H&B App here.
Q) What’s member pricing?
You can find out all about our member pricing here.
Q) What’s the birthday gift for loyalty members?
You can find out all about the birthday gift offer here.
Q) When was my last Rewards for Life voucher issued?
Your final Rewards for Life voucher was issued in December 2025, and it could be used until 01/02/2026.
If you didn’t get the chance to spend it before it expired, just get in touch and we’ll be happy to help.