At Holland & Barrett, we’re always looking for ways to offer better value. We've listened carefully to our members' feedback, and we're making your wellness journey much more rewarding.
From the 2nd of February 2026 we’re introducing exciting changes to our loyalty programme and giving it a brand new name - H&B&Me!
We'll be sharing full details of all changes in the New Year, but here's a taster of what's to come...
Q) What's changing and what's staying the same?
We're sticking with points but spending them will be easier and you'll have opportunity to earn even more. Here's quick comparison:
Before (Pre-Feb ’26)
- Spending points: Quarterly vouchers
- Points value: 4 points for every £1 spent
- Flexibility: Set voucher value to spend on one transaction
- Welcome bonus: 300 points
- Earn points: Earn points by spending
After (From Feb ’26)
- Spending points: No more vouchers, use your points instantly (in 50p increments)
- Points value: No change, still 4 points for every £1 spent
- Flexibility: Spend whenever you like, across multiple transactions in 50-point (50p) increments
- Welcome bonus: No change, still 300 points
- Earn points: Extra ways to earn points – not just through shopping
Q) Is the name changing?
Yes! Rewards for Life is becoming H&B&Me. We’ve listened to feedback from our customers who told us they wanted more control, quicker access to points, and a simpler way to use them. We think the name reflects a more personalised Loyalty programme that works better for individual customer needs.
Q) What do I need to do?
Absolutely nothing! If you’re already a member, you don’t need to do anything, your points will automatically carry over into the new system in February.
We’ll also keep you updated in the app and by email, so you’ll always know how your points are doing and how to get the most out of them.
Q) Will I still receive a voucher?
You can now use your points as soon as you've earnt them, so we'll no longer need to issue you with a voucher. No more waiting around for your voucher to appear online or be sent in the post! Your points will work just like money, ready to use as soon as you’ve earned them, so you won't need to wait for quarterly vouchers.
- Spend points whenever you like, as long as you’ve got at least 50 points.
- Every 50 points = 50p off your shop.
- Use points, online, in-store, via the app, or at the self-checkout.
- Choose the amount of points you want to use. Got 452 points? You can choose to use 200 (£2.00 off) and save the rest for another time.
Q) How will I know how many points I've earnt?
You can view your points any time in the H&B App or in your online account. If you're not a fan of digital, don't worry, you can still check your points balance and spend your points in-store at the till point. Your points balance will be printed on your receipt, just ask a store colleague for help.
Q) Will my points expire?
Your points will expire if you haven’t made a transaction with us in the last 12 months.
To keep your points active, just make sure you shop with us at least once a year, whether that’s online, in store, or through the app.
If you’re ever unsure about your balance or when your points are due to expire, you can check in the H&B app or in your online account on our website.
Q) Will I still receive a paper voucher in the post?
No. Because you'll be able to spend your points whenever you like, we'll no longer be sending you a voucher. The easiest way to view your points is through your online account or by downloading the H&B App. We've got more information on that below. If you'd prefer not to do that, don't worry. Our colleagues in store have all the information you need at the till and will make sure your points are applied every time you shop.
Q) How do I download the H&B app?
Your points are always available digitally, managing and spending them on the app or website is quick and easy.
You can download our H&B app here.
Q) What's member pricing?
You can find out all about our member pricing here.
Q) What's the Birthday gift for loyalty members?
You can find out all about the birthday gift offer here.
Q) When will I receive my last Rewards for Life voucher?
Your final Rewards for Life voucher would have been issued in December (2025). You'll have until 01/02/2026 to use it. If you've not got round to spending your voucher before it expires, just get in touch here and we'll be happy to help.